I believe a product performance and look can be better, whether a product still in the state of an idea or a product already existing, it can be better if the right digital design, user experience, strategy and management is implemented.
Certain Individuals and company’s in Nigeria, United States, United Kingdom, Netherlands and Brazil have trusted me to work with their wonderful team on amazing projects.
I worked with the marketing and sales team of a reputable real estate brand in Nigeria as a Digital Designer/Product Manager.
The annual sales revenue generated was more than ₦1 Billion Naira for the company.
Aside designing I was responsible for managing the website and improving the users experience and interface (UX/UI) for desktop and mobile devices.
I am doing things like:
– Calisthenics workout which helps to strengthen my muscles.
– I am hanging out with friends who inspire me a lot.
– I am contributing in online communities inspiring Non-Techies who want to break into Tech.
– I am on tech, real estate or healthcare blogs reading about the latest trends because of my affinity for Tech, Real Estate Investment and Healthcare Innovations.
About the best practices for the skills below, when working on products:
– Product Management
– Product (UX/UI) Design
– UX Research
– UX Strategy
– Microcopy (UX Writing)
– Product Marketing
– Business Analysis
– Agile Methodology
– Search Engine Optimization (On-Page SEO)
– Lead Generation
– Information Security and Compliance
WhatsApp served as the collaboration tool for this project in order to get the brief and work remotely. The brief had just the e-flyer designed by a graphic designer from the organization for the conference and the brief also had in it, five form fields (Name, Email e.tc) to collect data from the participants who will want to attend the conference.
The request of the organizer: Create a landing page displaying the e-flyer and the form, however the page has to look clean, professional and modern rather than a page looking like a simple google form for registration. The page has to represent the brand identity, branding and also entice the participant, sort of giving them the energy (vibe, willingness) to attend the conference.
I achieved the tasks stated above without purchasing a theme or template, i came up with a minimal custom unique layout design that fits the brand color and tone.
Little or no content available to create a website that would be used for marketing (running online marketing campaigns) to generate leads (prospective buyers) for a new landed property that would be launched for sale.
Within a short period of time i came up with a clean simple User Interface (UI) layout with minimal content (website media files and contents) to showcase this brand credibility and it’s real estate products.
The brand has gone ahead to use this website to run several online marketing campaigns.
The need for a Web Progressive App (PWA) became something this brand needed to look into, due to the fact that realtors were joining the sales & marketing force of this brand daily, as a result of the benefit that they stand to get with the brand.
For them to join the sales & marketing force, they will need to perform some operations such as “registration & verification” online through the brand official website.
The fact that registration and verification can be done online will make life easier for the realtors, and this will also encouraged more realtors to join the platform.
From research and analysis defined, this will be a huge win for the company, so this company concluded on making life more easier for their realtors by making the existing website a web progressive app since the brand profitability and exposure also depends on the activity, effort and satisfaction of their affiliates (realtors).
First, I designed the website and during the design process, user experience (UX), user experience writing (UXW) was something I paid much attention to, since there was a good user experience (UX) and user interface (UI) in place, and the website was already developed, it made the work easy for me to convert the website into a web progressive app within a short period of time, without disrupting any of the activities that realtors were performing on the website.
Now realtors are able to install the website on their phones like a mobile App, click on an icon on their mobile devices, a splash screen comes up and then the website opens up as an app even without an internet connection. This has increased the brand sales.
With the implementation of the Web Progressive App (WPA) and an amazing marketing team in place, this brand has won seven (7) Real Estate Awards, one of the awards stating “Most Innovative Real Estate Company”.
Big Bricks, a new real estate startup with great idea on how to reduce the housing deficit across major cities in Africa, they needed a designer who understands these four things below:
1. Product Industry
2. Brand Identity, Voice and Tone
3. Digital Marketing Strategy and Implementation
4. Lead Generation.
The challenges associated with their requests above was that they had little or no content and talents available to execute ideas due to the fact that they were just starting business and still trying to recruit the best talents to form their team.
Lead generation was another challenge because of the absence of a lead magnet, copywriting and landing page design.
Instead of focusing on what was not available, I focused more on the things that were available no matter how small they were, like the brand identity guide, marketing strategy, people, content, data from customer and competitors research.
Having the resources stated above, within a short period of time I designed the website user experience, information architecture, UX Microcopies for the website interface and came up with a clean modern User Interface (UI) to showcase the brand credibility, it’s real estate products.
I used a blog post as a lead magnet to generate leads on the website because there was no lead magnet such as an E-Book, video, incentive etc.
Now realtors and customers are associating with the Brand through the website, and more hiring is also happening through the website.
Building individual landing page for all the properties available in the real estate portfolio of this brand was stressful team, expensive and took a lot of time.
The marketing team highlighted this issue as a draw back for them, how it negatively affect them from achieving the company’s sales goal.
Lack of sales landing page would delay running of online Ads and sending out cold emails to leads (prospective buyers) for landed properties on sales.
Because it took a lot of time, my goal was to come up with a solution within a short period of time, a solution simple for the marketing team to learn and work with, simple in terms of usability, maintenance and cost.
I came up with a clean modern UI which showcases this brand credibility and it’s real estate listings.
For each listing, i came up with a layout that fits into a landing page that will convert.
The layout had sections to assign write-up, the land/house images, as well a lead funnel to generate lead on the page.
Each of the landing page has its own unique url and it’s header and footer can be disabled (a feature that is optional) to lessen distractions (interference with the homepage menu, unnecessary buttons, tabs and labels).
My solution has reduced the cost spent on hosting individual landing pages and time put into creating landing pages for properties.
Now the marketing team just fills in the necessary write-ups and images for the landing page to be generated.
This solution has brought in more sales which increased the brand income flow and it’s client base.
